There’s something both thrilling and terrifying about trying to bring a dream to life—especially when that dream involves starting your own business. For me, it’s a deeply personal and creative endeavor, one rooted in storytelling, artistry, and adult-themed gaming content. I’ve spent years imagining what this project could become. I’ve laid out sourcebooks, sketched out mechanics, worldbuilding lore, and even envisioned the types of illustrations that would bring it all to life. But as with so many creative projects, the vision is the easy part. The real challenge? Funding.
Starting a business from scratch isn’t just about passion. It’s about resources. And when you’re bootstrapping, every decision becomes a balance between what’s necessary and what’s possible. I’ve had to navigate not only the costs of creating a product—writing, editing, illustration, marketing—but also the costs of forming the business itself: registration fees, professional services, and a platform to actually share the work.
There’s this common idea that if you’re determined and the project is good enough, the money will follow. But that’s not the reality for most of us. Grants and loans tend to favor more conventional ventures. Crowdfunding is a gamble that requires a large and active fanbase before you even launch. And personal savings? That can only stretch so far before you’re making choices between paying for groceries or commissioning another piece of art.
Every step of the way, I’ve asked myself whether it’s worth it. Whether I’m chasing something too niche, too risky, too outside the mainstream. But I keep coming back to the same answer: yes, it is worth it. Not because it’s easy, but because it speaks to something I believe in. I want to create spaces where people feel seen, where fantasy and identity can meet in authentic and affirming ways.
I’m still in the early stages—lining up my structure, scouting for collaborators, and planning out ways to generate steady content. I’ve committed to using a monthly subscription platform to slowly build a following and earn enough to commission the assets I need. It’s a marathon, not a sprint. But it’s mine.
If you’re also in the middle of starting something big with not enough money and a heart full of hope, I see you. It’s hard. It’s exhausting. But it’s not impossible.
We create because we must—and we fight to build something lasting because someone out there is waiting to see what only we can offer.