
A realistic digital rendering of five Los Angeles Rams football players and cheerleaders standing proudly in front of a sunlit Southern California stadium. Created by ChatGPT using generative AI.
Few NFL franchises blend gridiron greatness, Hollywood allure, and fan devotion quite like the Los Angeles Rams. Since their founding in Cleveland in 1936 and subsequent relocation to Los Angeles in 1946, the Rams have constructed an identity that extends far beyond wins and losses. Their history reads like a Hollywood script: iconic player groups that carried nicknames like brands, sideline squads that produced stars, fans whose creativity became folklore, and multimedia ventures that blurred the lines between sport and spectacle.

(Original Caption) Elroy Hirsch, the Los Angeles Ram’s end, blocks out a Cleveland Brown tackler here, as the Rams’ “Deacon” Dan Towler, (32) goes for ten yards on the ground against the Browns during the National Football League Championship game in the Coliseum. The Rams took the title away from the Browns 24-17.
The alliance between Rams football and Hollywood began partly through geography—Los Angeles was the entertainment capital, and the Rams were the city’s first true major‑league sports franchise. It also began through spectacle: in the 1950s, sportswriters dubbed a powerful trio of running backs—the Rams’ Bull Elephant Backfield—a name capturing both their physicality and the team’s connection to cinematic scale. Paul “Tank” Younger, “Deacon” Dan Towler, and Dick Hoerner hit the field like charging pachyderms, dominating defenses to help deliver the Rams’ first NFL Championship in 1951. Younger broke barriers as the first HBCU graduate to join the NFL, Towler led the league in rushing in 1952, and Hoerner provided consistency and ruggedness. Together, they gave Los Angeles a signature identity rooted in grit, race‑barrier breaking, and championship football (Zimmerman, 2003).
At the same time, unionizing athletic exoticism and entertainment was receiver Elroy “Crazylegs” Hirsch. Known for his famed high‑stepping gait and acrobatic catches, Hirsch was a Hall of Famer who crossed into Hollywood by starring as himself in the 1957 aviation‑drama Zero Hour!—a film that later inspired the parody Airplane!. He also served as general manager for the Rams in the 1960s, bridging the gap between content and conception, football and film (MacCambridge, 2005).

(Original Caption) “The Fearsome Foursome,” the big men of the Los Angeles Rams defense, look mean enough to eat nails as they take a break during practice. The four are (top-left to right); Lamar Lundy, (85), Merlin Olsen, (79)– (bottom, left to right); Roger Brown, (78) and Deacon Jones, (59). The Rams are preparing for their battle with the Baltimore Colts.
The cultural blend intensified in the 1960s and early 1970s with the Fearsome Foursome, arguably football’s first celebrity defensive unit. Deacon Jones, Merlin Olsen, Lamar Lundy, and Rosey Grier, originally nicknamed in San Diego but reimagined in Los Angeles, transformed the defensive line into a headline act. Jones popularized the term “sack” and made television appearances on The Brady Bunch. Olsen transitioned into acting with roles on Little House on the Prairie and Father Murphy. Grier became a civil rights advocate and recorded music. Lundy excelled both on and off the field. Their dominance made Rams defense a weekly spectacle, and their flair made them cultural ambassadors, forever tying the team to Hollywood cachet (MacCambridge, 2005).

Anaheim, CA – 1984: Cheerleaders at NFL Football, Dallas Cowboys vs Los Angeles Rams, at Anaheim Stadium. (Photo by Geroge Long /American Broadcasting Companies via Getty Images)
The Rams’ cheerleading squad—founded in 1974 and branded as the Embraceable Ewes through 1994—exemplified the intersection of sport and showbiz. Inspired by the Gershwin standard “Embraceable You,” the Ewes embraced glamour, athleticism, and Hollywood the way the L.A. Lakers had the “Laker Girls.” But what set them apart was how many of them parlayed cheerleading into stardom. Jenilee Harrison, a cheerleader from 1978–1980, replaced Suzanne Somers as Chrissy Snow on Three’s Company, launching a major acting career. Jayne Kennedy, an Ewe in the same era, became one of the first African‑American female hosts of The NFL Today, breaking new ground in sports broadcasting. Lisa Guerrero, a Rams cheerleader in the mid-1980s, moved into journalism and broadcasting, ultimately winning Emmy awards for her work on Entertainment Tonight and other programs (turn0search9). These women did more than lead cheers—they became emblematic of how the Rams operated at the intersection of athletic ambition and Hollywood possibility.
Fan culture grew equally cinematic. During the Rams’ Anaheim era in the 1980s and early 1990s, a group dubbed the Watermelon Heads hollowed out and decorated watermelons to wear as helmets at Rams games. Inspired by Green Bay’s Cheeseheads, but wilder, these enthusiastic fans were televised regularly—helping define a grassroots, irreverent L.A. fandom that matched the team’s personality (Yasinskas, 2012).
“Let’s Ram It” – The unforgettable 1986 Los Angeles Rams music video featuring players and cheerleaders in a funk-infused team anthem.
In 1986, the Rams elevated that spectacle to performance art with the music video “Let’s Ram It.” Featuring players like Eric Dickerson, Carl Ekern, Nolan Cromwell, and cheerleaders in uniform, the video was complete with lip-sync rap verses (“We’re gonna rock ya / We’re gonna ram it”), dance sequences, and swagger. It became a cult classic—not for its polish, but for its unabashed embrace of theatricality. It symbolized a team that treated every game like a set and every player like a cast member (NFL Films, 2016).
The cinema returned in 1978 with Heaven Can Wait, a romantic fantasy starring Warren Beatty as a Rams quarterback mistakenly taken from life and put into the body of a millionaire. The film, nominated for nine Academy Awards, included actual Rams uniforms, stadium shots, and real players in cameo roles, effectively enshrining the team in Hollywood lore and cementing their image as destiny-meets-glamor (Ebert, 1978).

29 Jan 2002: St. Louis Rams pro bowl selections (left to Right) Orlando Pace, Isaac Bruce, Aeneas Williams, Marshall Faulk, Adam Timmerman, and Kurt Warner during Super Bowl XXXVI Media Day at the Louisiana Superdome in New Orleans, Louisiana. Digital Image. Mandatory Credit: Ezra Shaw/Getty Images
In 1999, the Rams redefined what cinematic football could look like with The Greatest Show on Turf, a nickname coined by ESPN’s Chris Berman to describe one of the most explosive offenses ever assembled. Led by Kurt Warner, Marshall Faulk, Isaac Bruce, and Torry Holt, the team led the NFL in scoring and total offense for three straight seasons, won Super Bowl XXXIV, and made highlight reels feel like movie trailers. Warner’s improbable rise from arena football to MVP, Faulk’s dual-threat brilliance, and Bruce’s Super Bowl-winning grab helped turn games into dramatic productions (King, 2001).

INGLEWOOD, CALIFORNIA – FEBRUARY 13: Aaron Donald #99 of the Los Angeles Rams tackles Joe Burrow #9 of the Cincinnati Bengals during the NFL Super Bowl 56 football game at SoFi Stadium on February 13, 2022 in Inglewood, California. The Rams won 23-20. (Photo by Michael Owens/Getty Images)
When the Rams returned home in 2016, they seemed poised to write a new act. In Super Bowl LVI in 2022 at SoFi Stadium, big Hollywood moments unfolded: Cooper Kupp’s receiving Triple Crown and Super Bowl MVP, Aaron Donald’s game‑sealing pressure, and Matthew Stafford overcoming career doubts to deliver in clutch moments. The way fans celebrated felt like opening night—complete with celebrity guests, red carpet energy, and a performance worthy of the franchise’s reputation.
Nicknames have power, but the Rams have proven that names can be legacies. The Bull Elephant Backfield represented toughness, championship ambition, and breaking barriers. The Fearsome Foursome brought defensive terror together with cultural charisma. The Embraceable Ewes brought sideline glitz and glimmer to the sidelines, launching future TV stars like Harrison, Kennedy, and Guerrero. The Watermelon Heads showed that fans could be creative, comedic contributors to franchise identity. Let’s Ram It was a bold branding moment. Heaven Can Wait placed the Rams in the pantheon of Hollywood myth. And The Greatest Show on Turf would irrevocably change how the NFL played.
Each of those eras contributed not only wins and statistics but a broader visibility and identity for the Rams. They established the team as a Hollywood institution—one that does not merely play football, but stages it. They built a franchise narrative that spans generations, from the Coliseum to SoFi, from Tank Younger to Aaron Donald. In Los Angeles, they didn’t need to be actors—they already lived in a city that viewed them through that prism.
In a league of teams, the Rams remain something else entirely: a production. Their history is replete with branded teams and branded personalities. That they remain topical, storied, and cinematic nearly 90 years in speaks to the power of those nicknames, those fans, and those cheerleaders turned celebrities. With new stars and potential new nicknames already brewing, the next chapter of Rams mythology is sure to be just as dramatic—and just as unforgettable.
References
Ebert, R. (1978, June 29). Heaven Can Wait [Film review]. Chicago Sun‑Times. https://www.rogerebert.com/reviews/heaven-can-wait-1978
King, P. (2001, January 29). The Greatest Show on Turf delivers. Sports Illustrated. https://vault.si.com/vault/2001/01/29/the-greatest-show-on-turf-delivers
MacCambridge, M. (2005). America’s Game: The Epic Story of How Pro Football Captured a Nation. Random House.
NFL Films. (2016). Let’s Ram It – The Rams’ outrageous 1986 music video. NFL Throwback. https://www.youtube.com/watch?v=WeirUJdN8UM
Yasinskas, P. (2012, March 16). Remembering the Watermelon Heads. ESPN.com. http://espn.go.com/blog/nflnation/post/_/id/53828/remembering-the-watermelon‑heads
Zimmerman, P. (2003). The New Thinking Man’s Guide to Pro Football. Fireside.

When I think back to 1980, a year filled with iconic cultural moments and personal milestones, one event stands out vividly in my memory: Super Bowl XIV. On that day, January 20, 1980, the Los Angeles Rams squared off against the Pittsburgh Steelers in a showdown that cemented my lifelong fandom for the Rams.