The term “woke” has undergone significant transformation over time, evolving from a phrase in African American Vernacular English (AAVE) to a charged political label. While its origins in Black activism symbolized awareness of racial and social injustice, the term has been redefined and weaponized in contemporary discourse. From its early roots to its current political implications, the history of “woke” reveals much about the changing landscape of social justice movements and the polarized debates surrounding them.
Origins: The Emergence of “Woke” in Black Activism
“Woke” originally emerged within African American Vernacular English (AAVE), where it referred to being awake or aware, particularly regarding social and racial issues. The term dates back to the 1940s, with early uses such as in the 1942 New York Times article that advised readers to “stay woke” in reference to racial inequalities (NPR, 2024). The phrase’s true significance, however, began to take root during the Civil Rights Movement of the 1960s when Black activists embraced the term as part of their struggle for racial justice.
To be “woke” was to be conscious of the societal forces that perpetuated racial oppression, and it was a call to action for those who sought to dismantle these systems. It wasn’t merely about awareness but also about staying vigilant in the fight against injustice, whether it was through activism, community engagement, or policy reform.
The Expansion of “Woke” in the 21st Century
The term gained broader recognition in the early 2000s, especially with the rise of social media and its role in organizing movements like Black Lives Matter (BLM). As movements addressing racial inequality, police violence, and systemic oppression grew in prominence, “woke” became synonymous with activism and social consciousness in progressive circles.
“Woke” signified a heightened awareness of not just racial inequality but also other social justice issues such as gender inequality, LGBTQ+ rights, and economic injustice. In this context, the term emphasized a holistic understanding of oppression, recognizing that issues like class, race, and gender were interconnected and demanded intersectional approaches (NPR, 2023). Progressives began using “woke” to encourage others to be conscious of these societal issues and to fight for equality and justice.
Political Weaponization of “Woke”
As “woke” entered the political mainstream, it began to take on a more contentious meaning. Conservative figures began using the term pejoratively to criticize what they viewed as overreach by progressive movements. This shift was particularly evident in the rhetoric of politicians like Florida Governor Ron DeSantis, who criticized the rise of “woke” ideologies in his campaign against “woke culture” (NPR, 2023). DeSantis, in particular, has positioned himself as a champion against what he frames as the excesses of “wokeism,” often linking it to a supposed threat to traditional values, free speech, and American institutions (Mother Jones, 2023).
The term “woke” was increasingly used by the right to describe policies and initiatives promoting diversity, equity, and inclusion (DEI) in public institutions, particularly in government and the military (NPR, 2024). In this context, conservatives, including figures like Pete Hegseth, argued that such initiatives were an unnecessary imposition on American values, framing “woke” as an unwelcome force in sectors like the Department of Defense (NPR, 2024).
Conservative critiques of “woke” culture have often focused on identity politics, claiming that it fosters division and undermines meritocracy. They argue that “woke” politics prioritizes group identities over individual achievement and promotes a divisive narrative that stifles free expression. For many on the right, “woke” culture represents an attack on traditional institutions and the cultural norms that underpin American society (Mother Jones, 2023).
The Persistence of “Woke” in Progressive Movements
Despite the right-wing backlash, the term “woke” remains a central component of progressive activism. To be woke today is still to be aware of and engaged with the systems of oppression that continue to shape society. It signifies an awareness of the structural inequalities that affect marginalized communities, including those based on race, gender, sexual orientation, and economic status.
For progressives, the label “woke” remains an important symbol of resistance and a commitment to fighting for a more inclusive and just society. It reflects the idea that addressing inequality requires constant vigilance and a willingness to confront injustice wherever it exists. Far from being a negative force, being woke is about staying informed, compassionate, and active in the struggle for social justice.
The use of “woke” by progressives today extends beyond its original association with race. It now encompasses broader struggles for equity and justice, from climate action to LGBTQ+ rights, labor rights, and the fight against voter suppression. “Woke” culture is, in essence, a reminder that the work for justice is far from finished, and that all individuals must remain alert to the ways in which systems of power shape society.
Conclusion: “Woke” as a Reflection of Societal Struggles
The evolution of the term “woke” from a call for racial justice to a politicized label reflects broader societal struggles over the direction of social and cultural change. Initially a term used by Black activists to signify awareness of racial oppression, “woke” has grown into a symbol of resistance to systemic injustice in all its forms. While it has been politicized and weaponized by conservative forces, for progressives, it remains a term that signifies a commitment to confronting inequality and working toward a more just world.
As debates over “woke” culture continue to intensify, it is clear that the term will remain a flashpoint in the ongoing culture wars. For those committed to social justice, “woke” is more than just a label—it is a call to remain engaged in the fight for a world that is equitable, inclusive, and free from discrimination.
References
Mother Jones. (2023, August 1). Negrophilia, “woke,” and the right’s obsession with Black culture. https://www.motherjones.com/politics/2023/08/negrophilia-woke-right-conservative-desantis/
NPR. (2023, July 21). How “woke” became a political tool for both Trump and DeSantis. https://www.npr.org/2023/07/21/1189016049/woke-desantis-trump-black-culture
NPR. (2024, November 14). Pete Hegseth on the Defense Department’s DEI initiatives. https://www.npr.org/2024/11/14/nx-s1-5191941/pete-hegseth-defense-department-dei