A MidWestern transgender woman trying to survive in the real life.

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From Liberation to Sanitation: How Corporate Pride Stripped the Parade of Its Sexual Soul

Participants march in the 53rd annual Chicago Pride Parade on June 30, 2024, in Chicago, Illinois. (Photo by KAMIL KRZACZYNSKI / AFP) (Photo by KAMIL KRZACZYNSKI/AFP via Getty Images)

The Chicago Pride Parade has undergone a dramatic transformation since its early days, shifting from a jubilant, sexually expressive act of defiance into a carefully curated and often sanitized celebration. What was once a radical protest against heteronormativity and state control has become, in many ways, a corporatized festival designed for comfort rather than confrontation. I witnessed this difference firsthand. In 1996, I marched in the Chicago Pride Parade representing Northern Illinois University’s LGBTQ student group. We carried signs demanding queer liberation, chanted with raised fists, and celebrated our bodies and desires publicly, unapologetically. That experience was one of joy, solidarity, and sexual freedom—a moment when Pride was still very much about disrupting societal norms, not being absorbed into them.

Back then, Pride was deeply rooted in the spirit of the Stonewall Riots, which were themselves an uprising against police brutality and sexual repression. The early parades were messy, loud, and intentionally provocative. The presence of leather dykes, drag queens, trans sex workers, and bare-chested men wasn’t seen as a liability to be managed but as a central part of the protest. The parade was a place where queer people could publicly celebrate their sexualities, assert their right to pleasure, and reject the shame imposed by religious institutions, the state, and the medical establishment. As Gayle Rubin (1984) argues in Thinking Sex, sexuality is a frequent site of oppression, and its liberation is integral to broader social justice.

In recent decades, however, the increasing influence of corporate sponsorship and political interests has dulled the parade’s revolutionary edge. Corporate logos now dominate floats where once activists had marched. Politicians use the parade for photo opportunities rather than advocacy. In 2017, members of Black Lives Matter were briefly detained for disrupting the Chicago parade to protest police presence—an incident that underscores how the parade now often serves authority rather than challenges it (Bridges, 2017). These developments reflect a broader trend in which the politics of Pride have been defanged in order to be palatable to mainstream audiences.

As corporate sponsors and city officials pushed to make Pride “family-friendly,” explicit expressions of sexuality became increasingly discouraged. Kink communities, once a visible part of the parade, have been pressured to tone down their presence. Nude or partially clothed participants are often now treated as potential public relations liabilities rather than as rightful members of the LGBTQ spectrum. This retreat from sexual expression is not benign. It represents a fundamental misunderstanding of what queerness means and why visibility matters. As Sarah Schulman (2012) notes in The Gentrification of the Mind, the loss of sexual politics from queer spaces is not accidental but a consequence of neoliberal attempts to assimilate LGBTQ people into systems that continue to marginalize them.

Moreover, this sanitization undermines the very people whose liberation Pride was supposed to champion. Trans people, sex workers, people living with HIV, and those engaged in non-normative sexual practices have seen their visibility diminish just as the broader LGBTQ movement claims “inclusion.” According to Ritchie and Mogul (2007), this erasure aligns with a carceral and assimilationist approach to queer politics—one that values respectability over radicalism and marginalizes those who don’t conform. What was once a space to celebrate and politicize sex has been repackaged into a space where sexuality must be discreet, marketable, and inoffensive.

The shift is especially devastating for younger queer people, who now encounter a version of Pride that often leaves out the sexual energy that was once central to our movement. In Gay Shame, Halperin and Traub (2009) explore how the repression of queer sexuality under the guise of “progress” leads not to freedom, but to a new form of policing—this time from within the community. When Pride becomes merely a parade of sanitized slogans and rainbow logos, we lose not only our history but our future.

The LGBTQ movement was born from sexual deviance, rebellion, and refusal to conform. Sanitizing that history does not protect us—it disarms us. If we allow Pride to become sexually lifeless, we are not making it more inclusive; we are making it less honest. Pride must be reclaimed as a space where queer and trans people can express their desires and bodies with the same unapologetic defiance that launched the movement. Otherwise, it risks becoming a museum piece: brightly colored, well-funded, and utterly devoid of power.

 

References

Bridges, T. (2017, June 25). Activists protesting police presence at Chicago Pride Parade briefly detained. Chicago Tribune.

Halperin, D. M., & Traub, V. (Eds.). (2009). Gay shame. University of Chicago Press.

Ritchie, A. J., & Mogul, J. L. (2007). In Queer communities, police presence isn’t about safety. ColorLines. https://www.colorlines.com

Rubin, G. (1984). Thinking sex: Notes for a radical theory of the politics of sexuality. In C. Vance (Ed.), Pleasure and danger: Exploring female sexuality (pp. 267–319). Routledge.

Schulman, S. (2012). The gentrification of the mind: Witness to a lost imagination. University of California Press.

The Hidden Costs of Trump’s Big Beautiful Bill

WASHINGTON, DC – MAY 22: U.S. Speaker of the House Mike Johnson (R-LA) speaks to the media after the House narrowly passed a bill forwarding President Donald Trump’s agenda at the U.S. Capitol on May 22, 2025 in Washington, DC. The tax and spending legislation, called the “One, Big, Beautiful Bill” Act, redirects money to the military and border security and includes cuts to Medicaid, education and other domestic programs. Johnson was flanked by House Committee Chairmen who helped craft the legislation. (Photo by Kevin Dietsch/Getty Images)

As a former Senior Program Specialist with the Supplemental Nutrition Assistance Program (SNAP) at the USDA’s Food and Nutrition Service, I am deeply concerned about the ramifications of President Donald Trump’s recently passed “One Big Beautiful Bill Act” (OBBB). While touted as a transformative economic package, this legislation poses significant threats to both the national economy and the well-being of millions of Americans, particularly through its drastic cuts to SNAP.

The OBBB extends the 2017 tax cuts and introduces additional reductions, primarily benefiting corporations and high-income individuals. Proponents argue that these measures will spur economic growth. However, the Congressional Budget Office projects that the bill will add approximately $3.8 trillion to the national deficit over the next decade (Vanity Fair, 2025). This increase in debt raises concerns about long-term fiscal sustainability and the potential for higher interest rates, which could stifle economic growth rather than promote it.

One of the most alarming aspects of the OBBB is the proposed $300 billion cut to SNAP over the next ten years (Kiplinger, 2025). These cuts would tighten eligibility requirements, shift program costs to states, and limit future benefit increases (Newsweek, 2025). Such changes threaten to increase food insecurity among low-income families, children, the elderly, and individuals with disabilities.

In Wisconsin, for instance, the state could lose over $300 million in food assistance, potentially affecting more than 700,000 residents (Economic Times, 2025). These reductions not only jeopardize the health and well-being of vulnerable populations but also place additional financial burdens on state governments and local communities.

SNAP benefits are not just a lifeline for recipients; they also play a crucial role in supporting local economies. Every dollar spent on SNAP generates approximately $1.50 to $1.80 in economic activity (KCRG, 2025). Cuts to the program could therefore have a cascading effect, reducing revenue for grocery stores, farmers, and food producers. In Iowa, the president of the Iowa Farmers Union expressed concern that reduced SNAP benefits would hurt farmers by decreasing demand for their products (KCRG, 2025).

The OBBB’s approach to shifting SNAP administrative costs to states—up to 75%—represents an unfunded mandate that could strain state budgets (Newsweek, 2025). States would be forced to make difficult decisions, potentially cutting other essential services or increasing taxes to cover the shortfall. This shift undermines the federal-state partnership that has been fundamental to the success of SNAP.

The “One Big Beautiful Bill Act” presents a facade of economic progress while undermining the very foundations of food security and fiscal responsibility. As someone who has dedicated a career to ensuring access to nutrition assistance, I find the proposed cuts to SNAP not only detrimental to individual well-being but also harmful to the broader economy. Policymakers must reconsider these provisions to protect vulnerable populations and maintain the integrity of programs that have long served as a safety net for millions of Americans.

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