
A split-scene illustration contrasts an early LGBTQ+ protest march filled with activists carrying liberation signs and demanding equal rights against a modern Pride parade featuring rainbow flags, corporate sponsorships, and celebratory crowds, highlighting the movement’s evolution from political resistance to mainstream cultural celebration while emphasizing the continuing struggle for transgender equality. (Image generated by ChatGPT using DALL·E, 2026.)
Every June, millions of people gather for Pride celebrations across the United States. Streets are filled with rainbow flags, corporate logos, political candidates, and festival-like atmospheres. For many participants, Pride is a joyful affirmation of LGBTQ+ identity and a celebration of the progress that has been achieved over the past half century.
Yet Pride was not created as a celebration.
Pride was born from protest.
The first Pride marches emerged in the aftermath of the Stonewall uprising of 1969, when LGBTQ+ people fought back against routine police harassment and discrimination. Early Pride events were acts of political resistance. Participants marched because they faced criminalization, employment discrimination, housing discrimination, family rejection, and social exclusion. Pride was a demand for change, not a celebration of acceptance (TIME, 2020).
Over time, however, Pride changed.
By the late 1990s and early 2000s, LGBTQ+ organizations were increasingly integrated into mainstream political and corporate institutions. Large corporations began sponsoring Pride events. Politicians who once avoided association with LGBTQ+ causes now sought visibility in Pride parades. Pride organizations became larger, more professionalized, and increasingly dependent upon corporate sponsorship and institutional partnerships.
This transformation brought benefits. Greater visibility helped normalize LGBTQ+ identities, and corporate sponsorships provided resources that allowed Pride events to grow dramatically. Yet there was also a cost.
As Pride became more institutionalized, its activist character began to fade. Events that once centered political demands increasingly emphasized entertainment, marketing, and celebration. What had begun as a protest movement gradually evolved into a cultural festival. Many activists have argued that the commercialization of Pride diluted its political message and encouraged the public to believe that the struggle for LGBTQ+ equality had largely been won (Cornell University, 2022).
That perception grew even stronger after marriage equality became law nationwide. For many Americans, the legalization of same-sex marriage represented the culmination of the modern LGBTQ+ civil rights movement. The dominant narrative became one of victory rather than continued struggle.
But for many transgender people, the struggle was far from over.
The tensions between mainstream LGBTQ+ organizations and transgender activists became particularly visible during the debate surrounding the Employment Non-Discrimination Act (ENDA). Throughout the 1990s and 2000s, transgender activists fought for legislation that would prohibit workplace discrimination based on both sexual orientation and gender identity. However, many political leaders and advocacy organizations believed that including gender identity protections would make the legislation more difficult to pass.
In 2007, a version of ENDA was advanced that prohibited discrimination based on sexual orientation but excluded gender identity protections. Supporters of the strategy argued that political realities required compromise. They believed Congress was not prepared to pass a fully inclusive bill and that securing protections for gay, lesbian, and bisexual workers was better than securing no protections at all (Washington Blade, 2017; HRC, 2007).
For many transgender activists, however, this was not a strategic compromise. It was a betrayal.
The message they received was that transgender equality could be postponed because it was politically inconvenient. As a result, transgender activists increasingly relied upon their own organizations and advocacy networks rather than established LGBTQ+ institutions. These groups spent years educating the public, documenting discrimination, challenging exclusionary policies, and building a movement focused specifically on transgender rights.
Over the following decade, public awareness of transgender people increased dramatically. Media coverage expanded. Public opinion shifted. Gender identity became a more visible topic in American political discourse. As transgender rights gained national attention, major LGBTQ+ organizations—including the Human Rights Campaign—became increasingly active advocates for transgender equality.
Many welcomed this support. Additional resources and national visibility strengthened the fight against discrimination. Yet for some transgender activists, the shift was difficult to forget.
From their perspective, transgender organizations had spent years fighting battles that larger LGBTQ+ organizations had either ignored or treated as secondary concerns. Only after transgender rights became more politically visible and socially recognized did many of those larger organizations fully embrace transgender advocacy. The criticism was not that these organizations eventually supported transgender rights. The criticism was that they had not shown the same commitment when doing so carried greater political risk.
This history reflects a broader problem within modern Pride and LGBTQ+ politics. As movements become institutionalized, they often shift from challenging power to managing relationships with power. Organizations become concerned with political access, public relations, donor relationships, and legislative strategy. The result can be a form of respectability politics that prioritizes achievable victories while leaving more controversial or vulnerable communities behind.
Today, transgender people remain the primary targets of legislative attacks on LGBTQ+ rights in the United States. Hundreds of bills have been introduced in recent years targeting transgender healthcare, participation in public life, and legal recognition (Human Rights Campaign, 2026). Yet many Pride events continue to project an image of completed victory rather than ongoing struggle.
Celebration has an important place. LGBTQ+ people deserve joy. They deserve visibility. They deserve to recognize how far the movement has come.
But Pride should never forget why it exists.
Pride was created because LGBTQ+ people were denied equal rights. It was created because marginalized communities demanded justice from institutions that refused to recognize their humanity. If Pride becomes only a celebration, it risks forgetting the very activism that made those celebrations possible.
The history of transgender activism during the ENDA era serves as a reminder that progress is rarely as complete as it appears. Rights can be delayed. Communities can be sidelined. Movements can become comfortable.
The challenge for Pride today is not whether it should celebrate victories.
The challenge is whether it still remembers how to fight.
References
Cornell University. (2022, June 15). Is Pride too commercialized? https://lgbt.cornell.edu/news/pride-too-commercialized-0
Human Rights Campaign. (2007, November 7). U.S. House takes historic step by passing the Employment Non-Discrimination Act. https://www.hrc.org/press-releases/u-s-house-takes-historic-step-by-passing-the-employment-non-discrimination
Human Rights Campaign. (2026). Fighting anti-trans politics. https://www.hrc.org/our-work/stories/fighting-anti-trans-politics
TIME. (2020, June 18). What’s changed—and what hasn’t—in 50 years of Pride parades. https://time.com/5858086/pride-parades-history/
Washington Blade. (2017, November 6). 10 years later, firestorm over gay-only ENDA vote still remembered. https://www.washingtonblade.com/2017/11/06/10-years-later-firestorm-over-gay-only-enda-vote-still-remembered/
The History of the Word “Woke” and Its Evolution in Modern Discourse
By Katherine Walter
On November 27, 2024
In BIPOC rights
Origins: The Emergence of “Woke” in Black Activism
“Woke” originally emerged within African American Vernacular English (AAVE), where it referred to being awake or aware, particularly regarding social and racial issues. The term dates back to the 1940s, with early uses such as in the 1942 New York Times article that advised readers to “stay woke” in reference to racial inequalities (NPR, 2024). The phrase’s true significance, however, began to take root during the Civil Rights Movement of the 1960s when Black activists embraced the term as part of their struggle for racial justice.
To be “woke” was to be conscious of the societal forces that perpetuated racial oppression, and it was a call to action for those who sought to dismantle these systems. It wasn’t merely about awareness but also about staying vigilant in the fight against injustice, whether it was through activism, community engagement, or policy reform.
The Expansion of “Woke” in the 21st Century
The term gained broader recognition in the early 2000s, especially with the rise of social media and its role in organizing movements like Black Lives Matter (BLM). As movements addressing racial inequality, police violence, and systemic oppression grew in prominence, “woke” became synonymous with activism and social consciousness in progressive circles.
“Woke” signified a heightened awareness of not just racial inequality but also other social justice issues such as gender inequality, LGBTQ+ rights, and economic injustice. In this context, the term emphasized a holistic understanding of oppression, recognizing that issues like class, race, and gender were interconnected and demanded intersectional approaches (NPR, 2023). Progressives began using “woke” to encourage others to be conscious of these societal issues and to fight for equality and justice.
Political Weaponization of “Woke”
As “woke” entered the political mainstream, it began to take on a more contentious meaning. Conservative figures began using the term pejoratively to criticize what they viewed as overreach by progressive movements. This shift was particularly evident in the rhetoric of politicians like Florida Governor Ron DeSantis, who criticized the rise of “woke” ideologies in his campaign against “woke culture” (NPR, 2023). DeSantis, in particular, has positioned himself as a champion against what he frames as the excesses of “wokeism,” often linking it to a supposed threat to traditional values, free speech, and American institutions (Mother Jones, 2023).
The term “woke” was increasingly used by the right to describe policies and initiatives promoting diversity, equity, and inclusion (DEI) in public institutions, particularly in government and the military (NPR, 2024). In this context, conservatives, including figures like Pete Hegseth, argued that such initiatives were an unnecessary imposition on American values, framing “woke” as an unwelcome force in sectors like the Department of Defense (NPR, 2024).
Conservative critiques of “woke” culture have often focused on identity politics, claiming that it fosters division and undermines meritocracy. They argue that “woke” politics prioritizes group identities over individual achievement and promotes a divisive narrative that stifles free expression. For many on the right, “woke” culture represents an attack on traditional institutions and the cultural norms that underpin American society (Mother Jones, 2023).
The Persistence of “Woke” in Progressive Movements
Despite the right-wing backlash, the term “woke” remains a central component of progressive activism. To be woke today is still to be aware of and engaged with the systems of oppression that continue to shape society. It signifies an awareness of the structural inequalities that affect marginalized communities, including those based on race, gender, sexual orientation, and economic status.
For progressives, the label “woke” remains an important symbol of resistance and a commitment to fighting for a more inclusive and just society. It reflects the idea that addressing inequality requires constant vigilance and a willingness to confront injustice wherever it exists. Far from being a negative force, being woke is about staying informed, compassionate, and active in the struggle for social justice.
The use of “woke” by progressives today extends beyond its original association with race. It now encompasses broader struggles for equity and justice, from climate action to LGBTQ+ rights, labor rights, and the fight against voter suppression. “Woke” culture is, in essence, a reminder that the work for justice is far from finished, and that all individuals must remain alert to the ways in which systems of power shape society.
Conclusion: “Woke” as a Reflection of Societal Struggles
The evolution of the term “woke” from a call for racial justice to a politicized label reflects broader societal struggles over the direction of social and cultural change. Initially a term used by Black activists to signify awareness of racial oppression, “woke” has grown into a symbol of resistance to systemic injustice in all its forms. While it has been politicized and weaponized by conservative forces, for progressives, it remains a term that signifies a commitment to confronting inequality and working toward a more just world.
As debates over “woke” culture continue to intensify, it is clear that the term will remain a flashpoint in the ongoing culture wars. For those committed to social justice, “woke” is more than just a label—it is a call to remain engaged in the fight for a world that is equitable, inclusive, and free from discrimination.
References
Mother Jones. (2023, August 1). Negrophilia, “woke,” and the right’s obsession with Black culture. https://www.motherjones.com/politics/2023/08/negrophilia-woke-right-conservative-desantis/
NPR. (2023, July 21). How “woke” became a political tool for both Trump and DeSantis. https://www.npr.org/2023/07/21/1189016049/woke-desantis-trump-black-culture
NPR. (2024, November 14). Pete Hegseth on the Defense Department’s DEI initiatives. https://www.npr.org/2024/11/14/nx-s1-5191941/pete-hegseth-defense-department-dei